Companies have lots of data. Structured data and unstructured data. Some resides in -house in enterprise data warehouses, data lakes and CRM systems. Some is pulled as needed from partner APIs. Some resides in files on corporate shared drives and spreadsheets on individual computers. All this data is typically messy and disconnected - growing in variety, velocity and volume each day and becoming increasingly difficult to work with.
Marketers need all this data to come together to drive improved customer experience and business outcomes. But marketers don’t live in the world of data pipelines and ETL jobs and corporate IT typically can’t focus exclusively on marketing’s evolving needs. That’s what Quaero is here for.