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Smarter Marketing, Greater Savings:
How MRM Empowered a Hospitality Leader’s Loyalty Marketing
For one worldwide hospitality giant, multiple loyalty programs meant multiple marketing teams for each program. But with no clear process for sharing initiatives and or comparing target customers, many opportunities for collaboration and cost-savings were being lost.
How did Quaero help this household-name hospitality company’s marketing teams start working together more efficiently and put processes in place to build the momentum? Find out by reading our new case story, Quaero drives greater marketing collaboration, effectiveness and savings for hospitality giant through MRM.
Download your copy by clicking here.
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Quaero’s Summer Reading List:
Top Five Most Popular Downloads on Quaero.com
Kick off your summer with a bit of marketing food for thought. Here are the five most frequently viewed articles and case studies accessed from our website, quaero.com, as “voted” by our visitors!
Links to each article are included below.
- “Touch Mapping” Can Be Key to Improving Your Behavior Toward Your Customers
By Lane Michel
Recognizing and understanding a problem is half the battle. So why do so many people think they can actually improve customer experiences without doing that half of the work?
Read more ››
- Analytics Can Make Your Numbers Really Add Up
By Naras V. Eechambadi, Ph.D., Quaero
At Quaero, we run into a number of clients who have large marketing budgets and staff but don't have a commensurate strength in marketing analytics. When I dig deeper, I often find out that analytics has historically not been proven to be a significant driver of performance, value or differentiation.
Read more››
- High Performance Marketing: How Does Your Analytic Environment Rate? Keeping Up with the Joneses
By Steve Schultz
Often the executives that I meet and work with want to know how their infrastructure compares with other companies. The first step may be a little self-evaluation. Here is a short assessment of data, tools and insights you can perform to understand how your environment rates.
Read more ››
- World-Class Practices Drive Response Marketing at Thomson West
Learn how Quaero worked with publishing giant Thomson West to improve marketing effectiveness.
Read more ››
- The Right One for the Job
By Steve Schultz
Over the last five years, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive consolidation. Large software firms have extended traditional offerings to improve their competitive edge among those who use their products. Client expectations continue to soar. These changes have increased the complexity of — and risk associated with — choosing tools for a given need.
Read more ››
And, if you haven’t yet, be sure to read High Performance Marketing: Bringing Method to the Madness of Marketing, the practical and insightful new book by Quaero founder and CEO Naras Eechambadi. High Performance Marketing shares cutting-edge methods for bridging the gap between marketing strategy and execution, plus compelling case studies that detail the marketing successes of influential companies such as Harrah’s Entertainment and Bank of America.
To read excerpts from the book, see the latest reviews and order your copy, simply go to www.high-performance-marketing.com.
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Copyright 2006 Quaero Corporation.
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Quaero is a marketing and technology services company that provides unparalleled value to firms seeking improvement in the effectiveness of their marketing organization and technology investments. To find out more, visit our website at www.quaero.com.
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