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NEW IN KNOWLEDGE
Check out the Knowledge page on quaero.com to read these newly added articles by Quaero experts:
- High Performance Marketing: The Customer Data Diet – Why Less is More
When it comes to understanding customers, we are always looking for more data. In many ways, it is not surprising that the most overweight nation in the world also has the world's most voracious, and often nondiscriminating, data appetite. Here are disciplined eating analogies we can apply to our data appetites to help us become more discerning carnivores. By Steve Schultz.
Click here for more.
- Analytics in Perspective: Lessons from Sudoku
The pursuit of insights from customers, competitors and your operations turns out to be just like solving a Sudoku puzzle. By Lane Michel.
Click here for more.
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Bridging the Marketing-IT gapQuaero is pleased to offer a new resource for solving the Marketing-IT dilemma that accompanies database development: High Performance Marketing Databases: How to Marshal Your Marketing and IT Resources for Success, a new handbook by Steve Schultz, Quaero SVP, Client Relations. Among the valuable topics inside:
- How to choose the appropriate relationship marketing automation for your company in seven steps.
- The eight risks associated with all marketing database implementations — and how to mitigate them.
- Quantifiable benefits: help with building a business case for marketing technology investment.
If you haven’t registered for your complimentary copy of High Performance Marketing Databases, do it now! Simply click here.
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Realize the full potential of your Enterprise Marketing Management
investment with Quaero
If your organization utilizes EMM software such as Unica Affinium, you need Quaero to get the most from your investment. Our expert services cover the entire life cycle of your EMM product – from implementation to training, optimization to upgrades – so that as your needs evolve, we’ll meet them with hands-on experience and proven expertise.
To learn more about what our EMM services can do for you, click here.
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Next Time
Read the new white paper from the marketing thought leaders at Quaero and Peppers and Rogers Group.
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CASE STUDY:
How Quaero SpringBoard Helped a Leading Pharmaceutical Brand Increase Sales and Measure Marketing Performance
Quaero’s new case study highlights the steps a leading pharmaceutical company took – with the help of our pharmaceutical marketing experts and the Quaero SpringBoard hosted relationship marketing system – to improve marketing data use and, ultimately, revenue growth for a flagship drug brand that had fallen on rough times.
How did Quaero SpringBoard help this leading pharmaceutical brand stay competitive? Download our case study by clicking here.
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Improving Marketing Performance Faster:
Introducing Quaero’s New Rapid Audit Services for Marketing Performance Management
The 2007 marketing budget season is upon many of us now, and our clients have been asking for help in determining both initiatives and allocation of dollars. To assist these clients, Quaero has developed three new Marketing Performance Management Audit Services. Think of them as the diagnostics that can find the gaps in your marketing – and give you clear, actionable steps for improvement – in only three weeks!
These services leverage our unique blend of experience, marketing expertise, innovative thought leadership and proven process to ensure that your organization will take away valuable insight.
The understanding you can achieve from any of these three-week engagements will yield significant improvements to your marketing. If you need help with your 2007 budgeting, give Quaero a call today!
Quaero MeasurementView
A Rapid Audit of Your Organization’s Ability to Translate Marketing Performance into Financial Performance
Our clients tell us that their primary frustration is linking marketing performance metrics with true financial impact. What they measure often does not translate into terms compatible with the important profit contribution that CFOs are looking for.
If you could improve your insight about the effectiveness of your marketing metrics in one month – could you improve business results this quarter?
To learn more, click here.
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Quaero TouchpointView
A Rapid Audit of Your Organization’s Marketing Performance at All Vital Customer Touchpoints
Your firm has thousands of customer touchpoints. What percentage is under your marketing organization’s control? If you are like most of our clients, an alarming number of customer touchpoints are not adding value – and may even be hurting your organization.
Every customer touchpoint is a moment of truth. Understanding how you do at all customer touchpoints is the right place to quickly start improving your marketing performance.
To learn more, click here.
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Quaero PerformanceView
A Rapid Audit of Your Organization’s Six Dimensions of Marketing Performance
Where do you begin to improve marketing performance this quarter? Before you make your next big marketing technology investment, how can you get a handle on the performance factors that could be a risk to the project?
Now there’s a fast way to assess your organization’s marketing across the Six Dimensions of Marketing Performance, and pinpoint weak points to improve – incredible insight you need to know BEFORE you plan your 2007 marketing budget!
To learn more, click here.
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Copyright 2006 Quaero Corporation.
To view this newsletter online, click here.
To view this newsletter in a PDF format, click here.
Quaero is a marketing and technology services company that provides unparalleled value to firms seeking improvement in the effectiveness of their marketing organization and technology investments. To find out more, visit our website at www.quaero.com.
We think you’ll find our hands on insight valuable to your marketing efforts. However, we understand that your time is limited. If you’d prefer not to receive Quaero’s newsletter, you can opt out now by clicking here.
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