Product Overview

Our platform puts customers and marketers at the center. All customer data points blend into a single, coherent human centric data model regardless of type, volume, velocity or source. Databases, automation systems and applications connect and disconnect according to marketer need- driving agility and preventing vendor lock-in.

Data Management

Metadata driven code generator for building, maintaining and extending your customer data platform- with data of any kind, source and frequency.

Analytics

In-line analytics get your models into production and driving results with just a few clicks. Automated machine learning puts the power of data science in the hands of marketers.

Execution

Your CDP is the central nervous system for your martech stack- coordinating action across all of your execution channels. Outcomes of marketing executions feed back into the platform as inputs- closing the loop and optimizing future actions.

Deployment

On-premise, cloud or managed services deployment model. Full scale implementation ranging from weeks to a few months. Professional services - as much or as little as you need.

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RECENT NEWS

CDP Institute Expands As Interest Grows in Customer Data Platforms

Customer Data Platform Institute August 23, 2017

New Institute sponsors include Blueshift, CaliberMind, Evergage, Fospha, NextUser, Quaero, and ZenIQ. They join founding sponsors Blueconic, RedPoint Global, Segment, Tealium, Treasure Data, ActionIQ, AgilOne, Ascent360, BlueVenn, Ensighten, Lytics, and mParticle. Sponsors provide funding, materials, marketing support and advice for the Institute...

AI Propels the Dawn of a New Customer Experience Era

Smart Customer Service August 11, 2017

There are also many customer experience start-ups using machine learning algorithms, natural language processing, and speech technologies. Companies such as Allsight, Amplero, NGdata, Quaero, and Reltio offer new customer data platforms and approaches that typically combine structured and unstructured first-, second-, and third-party data to continuously synthesize, learn, adapt, improve, and automate in real time, relating and linking data and creating a dynamic customer graph with a high accuracy...

Quaero AdVantage CDP Bridges Identified and Anonymous Data

Customer Experience Matrix February 02, 2017

Quaero’s AdVantage is a good example of a system with deep roots in the old methods – but updated to handle modern challenges. Quaero itself was founded back in 1999 as a marketing services provider (meaning they built custom marketing databases and attached tools like the Unica campaign manager)...

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